Get in the zone: prepare for your watching session by finding a place where you can spend a couple of uninterrupted hours to watch recordings. WeвЂ™ll cover this more thoroughly in the chapter dedicated toВ user recordings analysis.ДЇollow these 6 steps to analyze Hotjar Session Recordings: Page(s) that load incorrectly across different devices and/or browsersДЇunctionality that doesnвЂ™t work like it should (example: log in not working, search bar not returning results)Д®lements that render incorrectly, are missing and/or broken YouвЂ™ll also be able to see problems that need fixing, for example: How visitors move around on the page and where they stop If it takes too long to complete an action Unusual mouse activity, for example, wild scrolling or repeated clicking How visitors interact-or fail to-with buttons and clickable elements What elements visitors use to navigate from one page to another If youвЂ™ve never watched user recordings before, we recommend just sitting back, clicking вЂplayвЂ™, and watching a few - itвЂ™s always a вЂwow!вЂ™ moment when you see real people interact with your website for the first time.ДЄfter the first few recordings, you will probably begin to spot trends in your visitor behavior and the way they interact and engage with your website or app. By default, trustworthy session recording tools like Hotjar automatically anonymize personally identifiable information (like the data a user would input in a credit card field) and have features in place that help you suppress specific elements. Session recordings will track keystroke data (information typed by users) in limited cases if you allow certain fields. When a user navigates to a new page (or refreshes a page), the session will keep recording as a whole, making it possible for you to view a video playback of a visitor's journey across multiple pages without interruption. Session replay toolsВ work just as well on mobile-scrolling and taps are captured in recordings. To make it easier to spot patterns, movement is displayed as red lines that remain on the screen. Record mouse movement, scrolling, and clicks on desktopД®ach user session recording will display mouse movement, clicks, and scrolling in real-time (but you always have the option to speed up or slow down the video youвЂ™re watching). Session recordings show you everything a user sees in their browser. What can you see with session recordings? Whether youвЂ™re a UX designer, CRO specialist, or marketer, user session recordings will help you make data-driven decisions and showcase the effectiveness of your workВ to people across teams. Recordings are easy to share, straightforward to watch, and provide evidenceВ for getting people onboard before making design decisions and optimizations. Help team members, clients, and stakeholders make decisions Look for patterns of user behavior-did they navigate erratically? Did they miss an important link? Did they encounter a bug? Answer these questions and youвЂ™ll know what needs improving. Spot opportunities to reduce bounce ratesВ and keep people on your website by watching session replays from users who left your site without converting.

Find out why people are leaving your website Watching session replays where users get stuck, confused, and frustrated as they experience issues is one of the fastest ways to improve your website.Д«arriers (obstacles that stop a customer from progressing) can be both technical and informational: look out for broken elements and loading issues in addition to misleading micro-copy or unclear instructions. Where users focus, what they click on, which sections they spend a lot of time on, what they skip overвЂ¦ recordings allow you to stop speculating about it all and start using real data to make impactful changes. Session recordings let you really zoom in on how users interact with key elements on your website.

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